Web design " an 8-second influencing factor" has to perform several tasks. Role of Colors in Making Websites Conversion-Friendly Every year brings new trends, but design classics like pastel color palettes still holds its positions. Sites with muted color palette look extremely clean and modern.Ī trend or fad? That’s not a question about pastel colors in design, that’s a choice of designers who strive to create visually appealing works. Looking appealing to the viewers, they add a sophisticated tone to the site design and call pleasant emotions. Today’s web chooses simple and minimal approach to designs, and pastel color schemes are in favor. They are really a powerful tool that can draw attention, guide viewers through the page and stir emotions. The way a certain site impacts its visitors depends on colors used in its design.
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